Sam Becker-Miyadai

Digital Marketer / Food Systems Nerd / Community Developer

REsume


Objective

Digital Marketer and conscious community cultivator with developed interpersonal team communication and marketing skills,

pursuing work with a leading dynamic and innovative company practicing comprehensive problem-solving in empowering their clients and communities.

I am a quick learner and thought provoker that relentlessly pursues to serve and propel a team to attain its goals.


EDUCATION


Degree

B.S. in Business Administration, Emphasis in Marketing

Minor in Biblical Studies

Biola University, La Mirada, CA (May 2016)

Cumulative GPA: 3.86

AWARDS

Presidential Scholarship Recipient

Henry Warren Crowell School of Business Scholarship Recipient

Biola University's Academic Recognition Dean's List // Fall 2012 - Spring 2016

Magna Cum Laude Academic Honors


MARKETING EXPERIENCE


Account Manager // Directive Consulting

Costa Mesa, CA // March 2018 - Present

  • Manage anywhere from 5-10 client projects in a variety of B2B industries and responsible for communicating results and strategy to clients as their main point of contact in the agency.

  • Execute digital marketing campaigns in all segments of the business funnel TOFU, MOFU, BOFU in SEO (Organic), PPC (Paid-for), and Content to drive results.

  • Collaborate and organize my own dedicated team of SEO and PPC specialists to ensure that deliverables are implemented and the accounts are achieving their objectives.

  • Communicate regularly with executives and clearly articulate strategic vision and data-driven tests & results, responsible for managing client expectations and communicating success.

PPC & SEO Manager // Directive Consulting

Costa Mesa, CA // April 2017 - March 2017

  • Optimize and manage the digital marketing spend ($50,000+/month) for 6+ clients across different CMS platforms

  • Compose tactical ad copy to fold into campaigns and holistic marketing strategy through hundreds of ads and posts weekly across a variety of industries and a number of channels

  • Develop the creative side of SEO from outreach to content to link building

  • Measure success by reporting from a variety of resources including Google Search Console, SEMrush, Google Analytics, and Moz

  • Weekly reporting and management of clients’ online presence by tracking + reporting changes in traffic, rankings, trends, and conversions

  • Drive traffic and increase ROI for our accounts via competitive analysis, keyword research, technical SEO, and CRO

  • Meet tight deadlines and time management skills from rigorous agency demands

  • Google AdWords, Analytics, MozPro, SEMrush, Unbounce, and other project tools

Marketing Manager // harvest craft

Los Angeles, CA // July 2016 - Present

  • Designed the layout & copy for website, blog, email newsletter, collateral, and social media

  • Content creator, copy editor, & project reports

  • Manage a team of interns: (1) Digital Marketing Coordinator, (1) Social Media Marketing Intern, and (1) Marketing Assistant

  • Two month Cambodia & Japan sustainability assignment, international operations, and project documentation

  • Social media management and account strategy

Farm Guide // Tanaka Farms

Irvine, CA // June 2016 - March 2017

  • Taught visitors about sustainable and responsible farming

  • Led multiple educational farm tours to 100+ guests in any given day

  • Supported the smooth operation of the market stand

  • Practiced clear and concise communication skills

  • Learned the various techniques for farming a wide range of 60+ types of produce featured on the farm

Creative Intern // Zach king studios

Los Angeles, CA // September 2016 - December 2016

  • Business development and program development

  • Media Kits strategy

  • Pitch deck strategy

  • Various film set operations tasks, serves as a production assistant

Marketing Intern // Bright Agrotech

Laramie, WY // March 2016 - May 2016

  • Assigned weekly projects and culmination in marketing research presentation

  • Collaborated via Basecamp and contributed to project development

  • Inclusion in weekly marketing team strategy meetings

Marketing Consultant // Living Justly Industries, Inc.

La Habra, CA // February 2016 - May 2016

  • Partnered with a local non-profit to audit and share programmatic recommendations to develop their marketing strategy

  • Conducted initial exploratory and secondary research using peer-reviewed journals and articles to survey the industry and growth potential

  • Facilitated in-depth interviews with client, board of directors, volunteers, and various key stakeholders

  • Constructed Marketing Area Analysis and detailed one-year action steps in a 95-page comprehensive report with collateral design recommendations

Farm Intern & Marketing Consultant // Barnabas Farmworks

Keat's Island, British Columbia // January 2016

  • Trained on sustainable agriculture methodologies and techniques.

  • Learned seed planning and ordering process.

  • Educated on crop rotation and permaculture.

  • Practiced farm to table with cooking and baking workshops.

  • Facilitated marketing strategy dialogue and business planning sessions

Marketing Researcher // Green2Go Restaurant

BREA, CA // SEPTEMBER 2015 – DECEMBER 2015

  • Conducted initial exploratory and secondary research

  • Facilitated in-depth interviews with employees and customers

  • Developed and published customer feedback survey with a customer feedback survey fulfillment plan

  • Completed action oriented analysis of 184 customer feedback surveys

  • Composed and presented a summary of the 90-page marketing research report to the owners

Communications Assistant // Biola University CCT

LA MIRADA, CA // AUGUST 2015 – MAY 2016

  • Edited copy and content for blogs, articles, social media, podcasts

  • Managed CCT social media, primarily Twitter and Facebook

  • Provided consulting marketing strategy for continued growth and reach of target audience

  • Participated in brainstorming sessions

Account Associate Intern // Global Results Communications, Inc.

IRVINE, CA // SUMMER 2015 

  • Constructed weekly coverage reports and news watches for CMO's and executives

  • Composed briefing documents with background to inform our clients before attending exhibitions and assorted events

  • Organized and involved in database management

  • Copy editing of articles and blog posts with Adobe photo editing

  • Developed Social Media Engagement Plan, drafting tweets for Verizon account

Notable accounts: Epson Moverio/Active, Nuance Dragon/Mobile, Celltrust, Verizon Wireless

Marketing Manager // Biola University, SMU

La Mirada, CA // May 2014 – May 2015

  • Formed marketing campaigns for the largest and oldest completely student run mission’s organization in the country

  • Served as the Creative Director for 50+ projects in a year

  • Oversaw the creative process of the marketing team of (2) Graphic Designers, (2) Media Coordinators, and (1) Communications Coordinator

  • Supervised the branding and marketing strategy for the annual Biola Missions Conference

  • Advanced department and organization-wide marketing procedures and guidelines for fundraising events, short term mission’s trips, publicity request forms, social media presentations, info booths and more

  • Implemented social media strategies, consistency strategies, and implementation strategies in order to improve social media initiatives, which nearly tripled our “followers” on Instagram, doubled our “likes” on Facebook and nearly doubled our Twitter followers

Project Manager // Biola University, SMU

La Mirada, CA  // October 2014 – May 2015

  • Presented proposals and facilitated discussion on app to receive funding and support from SMU Board of Directors

  • Collaborated weekly with ipsoCreative and Biola SMU for the ipso Connect mobile application

  • Ensured the timeline schedule was kept, key features desired were met and the SMU brand image maintained

E-Business Marketing Consultant // The La Mirada Symphony

La Mirada, CA // September 2014 – December 2014

  • Conducted comprehensive analysis of the business’ SEO and online presence

  • Evaluated keywords and provided recommendations on steps to improve online strategies

  • Redeveloped the website structure with some minimal HTML and CSS coding on Wordpress

Marketing Intern // Open App Marketing

Akron, OH // June 2014 – August 2014

  • Trained, studied, and learned iOS and Android app market needs, and functionality

  • Researched potential clients that could benefit from our product

  • Reached out to the potential clients, skills developed with cold & warm calling

  • Practiced delivering sales pitch on our products and services with potential clients

  • Followed up and organized a meeting for the sales specialist


Related Farming & Community Development Experience



Additional Skills


Technology

  • Google AdWords

  • Google Analytics

  • Facebook Ads Manager

  • LinkedIn Sales Navigator

  • Outreach.io

  • Unbounce

  • Buffer

  • Microsoft Office

  • VSCO Photo Editing

  • Squarespace

  • Google Analytics

  • Google Forms

  • Mail Chimp

  • SurveyMonkey

  • SEO Analytics

  • Adobe Suites (Intro level)

  • Hubspot Inbound Marketing CRM

  • Asana & Trello Project Management Apps

Business

  • Advertising

  • Public relations

  • Integrative Sales (Inbound & Outbound)

  • Social media management

  • Content creation

  • Copyediting

  • Marketing research

  • Marketing strategy

  • Pitching

  • CRM

  • Team Development

  • Creative Direction

  • Event Planning

  • Branding

  • Sustainability design

  • Database management

*Google AdWords certified (2017)


Why Hire Sam?

Unique blend of:

  • Complete Marketing Mix experience - PR, Social, Digital, Promotions, Advertising, Sales

  • Community development orientation

  • International & domestic sustainable farming experience & network

  • Global and cultural perspective

  • Customer service & hospitality experience

Intangibles: Relentless Learner, Disciplined, Listener, Honest, Problem-solver, Adaptable, Team-player

 

Who is Sam?

I am an aspiring creative, sustainability designer, & local community developer that seeks to use sustainable agriculture as a tool to facilitate healthy minds, bodies, and spirits. Brings record of leaving positions and places with better practices, strategies, and overall improved performance. 

Bottom Line: Teachable spirit and quick learner dedicated to integrity and quality work.

 

What do I hope to do in the future?

I hope to run my own sustainable community hub that integrates culture, creative, and the local needs of the community through contextual analysis. Imagine, an upcycled meat processing plant that houses a farmer’s market, restaurant, bakery, microbrewery, educational center, research center, conference center, co-working space, galleries, and exhibitions. All work together and collaborate on various goods and events to offer to the community. 

I want it to be a community hub that epitomizes innovation and educates, consults, hosts, builds for others and gives back to the local community. I would love to develop and install these community hubs all across the globe. My desire is that they would help shape culture and unleash innovation for human flourishing.   

 

The Many Passions & Interests of Sam

  • Artisan Crafts & Skills - like bread making (carbs are my weakness) and ceramics

  • The Creative Process & Art - Think Netflix Originals like Abstract or Chef's Table

  • Flourishing & uplifting community hangs

  • Local Sustainable & Regenerative Farming

  • Outdoor excursions

  • Empowering Education

  • Collaboration and partnerships

  • Mindful Sourcing

  • Changing the way people eat

  • Seasonal Markets

  • Food Democratization

  • Different Cultures & Culture Making

  • Storytelling

  • Rollerblading

  • Origami folding

  • Surf the gnar

  • Kite-flying

  • Camping & Hiking

  • New Cuisines, Cooking, & Feasting with foodie dances