Digital Marketer and conscious community cultivator with developed interpersonal team communication and marketing skills,
pursuing work with a leading dynamic and innovative company practicing comprehensive problem-solving in empowering their clients and communities.
I am a quick learner and thought provoker that relentlessly pursues to serve and propel a team to attain its goals.
B.S. in Business Administration, Emphasis in Marketing
Minor in Biblical Studies
Biola University, La Mirada, CA (May 2016)
Cumulative GPA: 3.86
Presidential Scholarship Recipient
Henry Warren Crowell School of Business Scholarship Recipient
Biola University's Academic Recognition Dean's List // Fall 2012 - Spring 2016
Magna Cum Laude Academic Honors
Costa Mesa, CA // March 2018 - Present
Manage anywhere from 5-10 client projects in a variety of B2B industries and responsible for communicating results and strategy to clients as their main point of contact in the agency.
Execute digital marketing campaigns in all segments of the business funnel TOFU, MOFU, BOFU in SEO (Organic), PPC (Paid-for), and Content to drive results.
Collaborate and organize my own dedicated team of SEO and PPC specialists to ensure that deliverables are implemented and the accounts are achieving their objectives.
Communicate regularly with executives and clearly articulate strategic vision and data-driven tests & results, responsible for managing client expectations and communicating success.
Costa Mesa, CA // April 2017 - March 2017
Optimize and manage the digital marketing spend ($50,000+/month) for 6+ clients across different CMS platforms
Compose tactical ad copy to fold into campaigns and holistic marketing strategy through hundreds of ads and posts weekly across a variety of industries and a number of channels
Develop the creative side of SEO from outreach to content to link building
Measure success by reporting from a variety of resources including Google Search Console, SEMrush, Google Analytics, and Moz
Weekly reporting and management of clients’ online presence by tracking + reporting changes in traffic, rankings, trends, and conversions
Drive traffic and increase ROI for our accounts via competitive analysis, keyword research, technical SEO, and CRO
Meet tight deadlines and time management skills from rigorous agency demands
Google AdWords, Analytics, MozPro, SEMrush, Unbounce, and other project tools
Los Angeles, CA // July 2016 - Present
Designed the layout & copy for website, blog, email newsletter, collateral, and social media
Content creator, copy editor, & project reports
Manage a team of interns: (1) Digital Marketing Coordinator, (1) Social Media Marketing Intern, and (1) Marketing Assistant
Two month Cambodia & Japan sustainability assignment, international operations, and project documentation
Social media management and account strategy
Irvine, CA // June 2016 - March 2017
Taught visitors about sustainable and responsible farming
Led multiple educational farm tours to 100+ guests in any given day
Supported the smooth operation of the market stand
Practiced clear and concise communication skills
Learned the various techniques for farming a wide range of 60+ types of produce featured on the farm
Los Angeles, CA // September 2016 - December 2016
Business development and program development
Media Kits strategy
Pitch deck strategy
Various film set operations tasks, serves as a production assistant
Laramie, WY // March 2016 - May 2016
Assigned weekly projects and culmination in marketing research presentation
Collaborated via Basecamp and contributed to project development
Inclusion in weekly marketing team strategy meetings
Marketing Consultant // Living Justly Industries, Inc.
La Habra, CA // February 2016 - May 2016
Partnered with a local non-profit to audit and share programmatic recommendations to develop their marketing strategy
Conducted initial exploratory and secondary research using peer-reviewed journals and articles to survey the industry and growth potential
Facilitated in-depth interviews with client, board of directors, volunteers, and various key stakeholders
Constructed Marketing Area Analysis and detailed one-year action steps in a 95-page comprehensive report with collateral design recommendations
Keat's Island, British Columbia // January 2016
Trained on sustainable agriculture methodologies and techniques.
Learned seed planning and ordering process.
Educated on crop rotation and permaculture.
Practiced farm to table with cooking and baking workshops.
Facilitated marketing strategy dialogue and business planning sessions
BREA, CA // SEPTEMBER 2015 – DECEMBER 2015
Conducted initial exploratory and secondary research
Facilitated in-depth interviews with employees and customers
Developed and published customer feedback survey with a customer feedback survey fulfillment plan
Completed action oriented analysis of 184 customer feedback surveys
Composed and presented a summary of the 90-page marketing research report to the owners
LA MIRADA, CA // AUGUST 2015 – MAY 2016
Edited copy and content for blogs, articles, social media, podcasts
Managed CCT social media, primarily Twitter and Facebook
Provided consulting marketing strategy for continued growth and reach of target audience
Participated in brainstorming sessions
IRVINE, CA // SUMMER 2015
Constructed weekly coverage reports and news watches for CMO's and executives
Composed briefing documents with background to inform our clients before attending exhibitions and assorted events
Organized and involved in database management
Copy editing of articles and blog posts with Adobe photo editing
Developed Social Media Engagement Plan, drafting tweets for Verizon account
Notable accounts: Epson Moverio/Active, Nuance Dragon/Mobile, Celltrust, Verizon Wireless
Marketing Manager // Biola University, SMU
La Mirada, CA // May 2014 – May 2015
Formed marketing campaigns for the largest and oldest completely student run mission’s organization in the country
Served as the Creative Director for 50+ projects in a year
Oversaw the creative process of the marketing team of (2) Graphic Designers, (2) Media Coordinators, and (1) Communications Coordinator
Supervised the branding and marketing strategy for the annual Biola Missions Conference
Advanced department and organization-wide marketing procedures and guidelines for fundraising events, short term mission’s trips, publicity request forms, social media presentations, info booths and more
Implemented social media strategies, consistency strategies, and implementation strategies in order to improve social media initiatives, which nearly tripled our “followers” on Instagram, doubled our “likes” on Facebook and nearly doubled our Twitter followers
Project Manager // Biola University, SMU
La Mirada, CA // October 2014 – May 2015
Presented proposals and facilitated discussion on app to receive funding and support from SMU Board of Directors
Collaborated weekly with ipsoCreative and Biola SMU for the ipso Connect mobile application
Ensured the timeline schedule was kept, key features desired were met and the SMU brand image maintained
E-Business Marketing Consultant // The La Mirada Symphony
La Mirada, CA // September 2014 – December 2014
Conducted comprehensive analysis of the business’ SEO and online presence
Evaluated keywords and provided recommendations on steps to improve online strategies
Redeveloped the website structure with some minimal HTML and CSS coding on Wordpress
Marketing Intern // Open App Marketing
Akron, OH // June 2014 – August 2014
Trained, studied, and learned iOS and Android app market needs, and functionality
Researched potential clients that could benefit from our product
Reached out to the potential clients, skills developed with cold & warm calling
Practiced delivering sales pitch on our products and services with potential clients
Followed up and organized a meeting for the sales specialist
Related Farming & Community Development Experience
Volunteer, The Ron Finley Project, South Central Los Angeles (April 2016 - Present)
Volunteer, Tent of Nations Sustainable Farm, West Bank (January 2016)
Volunteer, Living Justly Industries, Inc. (October 2014 – May 2016)
Volunteer, Harvest Craft & Biola Organic Gardens (2013 – May 2016)
Teacher and Coach, Guizhou Forerunner College, China (Summer 2014)
Resident Advisor, Department of Student Development, Biola University (August 2013 – May 2014)
Counselor and Coach, Summer’s Best Two Weeks Citikidz, Urban Sports and Wilderness Youth Camp (Summer 2013)
Facebook Ads Manager
LinkedIn Sales Navigator
VSCO Photo Editing
Adobe Suites (Intro level)
Hubspot Inbound Marketing CRM
Asana & Trello Project Management Apps
Integrative Sales (Inbound & Outbound)
Social media management
*Google AdWords certified (2017)
Why Hire Sam?
Unique blend of:
Complete Marketing Mix experience - PR, Social, Digital, Promotions, Advertising, Sales
Community development orientation
International & domestic sustainable farming experience & network
Global and cultural perspective
Customer service & hospitality experience
Intangibles: Relentless Learner, Disciplined, Listener, Honest, Problem-solver, Adaptable, Team-player
Who is Sam?
I am an aspiring creative, sustainability designer, & local community developer that seeks to use sustainable agriculture as a tool to facilitate healthy minds, bodies, and spirits. Brings record of leaving positions and places with better practices, strategies, and overall improved performance.
Bottom Line: Teachable spirit and quick learner dedicated to integrity and quality work.
What do I hope to do in the future?
I hope to run my own sustainable community hub that integrates culture, creative, and the local needs of the community through contextual analysis. Imagine, an upcycled meat processing plant that houses a farmer’s market, restaurant, bakery, microbrewery, educational center, research center, conference center, co-working space, galleries, and exhibitions. All work together and collaborate on various goods and events to offer to the community.
I want it to be a community hub that epitomizes innovation and educates, consults, hosts, builds for others and gives back to the local community. I would love to develop and install these community hubs all across the globe. My desire is that they would help shape culture and unleash innovation for human flourishing.
The Many Passions & Interests of Sam
Artisan Crafts & Skills - like bread making (carbs are my weakness) and ceramics
The Creative Process & Art - Think Netflix Originals like Abstract or Chef's Table
Flourishing & uplifting community hangs
Local Sustainable & Regenerative Farming
Collaboration and partnerships
Changing the way people eat
Different Cultures & Culture Making
Surf the gnar
Camping & Hiking
New Cuisines, Cooking, & Feasting with foodie dances